Monday
Apr272009

COMMERCIAL REAL ESTATE BUILDING VIDEO TIP

COMMERCIAL REAL ESTATE LA AND OC QUALITY IS AWAYS VERY IMPORTANT

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Friday
Apr242009

RESIDENTIAL PROPERTY VIDEO TIPS

TIPS ON WEB VIDEO FOR RESIDENTIAL PROPERTY IN LOS ANGELES | BEVERLY HILLS

When making an online video promotion for residential property, keep in mind that your audience will expect the quality of the video to represent the quality of the home. So, I highly recommend shooting in HD video format with a wide angle lens to capture broad perspective of the rooms. Use a camera stabilizer such as Stedicam or a boom so your moving shots will be rock solid stable. Use a professional narrator, charismatic homeowner, architect or salesperson to tell a compelling story on what makes the home special and unique.

Tell the story with passion and your audience will be thrilled to visit the home for a tour.

 

Wednesday
Apr222009

FASHION RUNWAY VIDEO TIPS

Always keep your fashion video short, quick cuts and include both catwalk and fashion designer testimonials.

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Wednesday
Apr222009

PRODUCTION PLANNING FOR LA & IRVINE

ONLINE VIDEO PRODUCTION PLANNING FOR LOS ANGELES AND ORANGE COUNTY

Video is fast becoming standard for professional web sites. And HD video provides your audience a concise message that is consistent with your brand.  

That's why it is important to plan every aspect of  your online video maximize value. The first important element to consider is what does video add to your message that text and photos do not.  This may seem obvious however always fine tune your message so that video adds value to text and photos. For example, use headlines and sub-headlines to engage your audience first. Then write a brief description of the video your audience will see.

The ideal or "sweet spot" length of your video should be somewhere between thirty seconds and three minutes.

Of course, it all depends on how engaging the content is and the relative importance of the video, animation, titles, music and narration.

In general, the shorter the better. Quick cuts, engaging imaging, quality motion graphics and punchy narration will get your message out. And most importantly, the information will stick in the minds of your audience long after they have viewed your video.

IT'S NATURAL FOR PEOPLE TO REMEMBER WHAT THEY SEE AND HEAR RATHER THAN THE TEXT THEY READ.

 

 

 

 

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